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Trust is the New Currency: Unveiling the Power of Trust for Marketing Success

April 4, 2024 8:30 AM - 10:00 AM (EDT)

Description

Discover why trust is the linchpin of business prosperity in today's uncertain climate. As economic concerns intensify and faith in traditional institutions wavers, individuals increasingly seek refuge in trustworthy brands. Gain insights from the Edelman Trust Barometer and a Harvard Business Review study, highlighting the stark reality that only 40% of respondents anticipate a better economic future—a testament to the critical need for a trust safety net. Amidst this backdrop, public trust in business remains remarkably resilient, underscoring the pivotal role it plays in consumer decisions. 

Sarah Merrell, VP of Fletcher Marketing Communications, and Allison Lester, Director of Communications and Business Development, will share how cultivating trust with your clients or customers can yield tangible benefits, including increased revenue, glowing testimonials, and strengthened customer relationships. Through a hands-on exercise, Merrell and Lester will walk participants through planning out actionable strategies to embed trust into their messaging and marketing initiatives, positioning their business for success.

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